Case Studies in B2B Marketing

Case Volume Edition: I
Pages : 223;
Paperback;
210 X 275 mm approx.

Case Volume Price:
Rs. 2000;
Available only in INDIA

Case 01	Intel - The Component Branding Saga
Case 02	Bosch's Initiatives to Avoid Inventory Buildup
Case 03	Information Technology Outsourcing at BBC
Case 04	Danfoss' Business Strategy in China
Case 05	Qube: Market Development for Digital Cinema
Case 06	Microsoft's Strategy for Small Businesses (A): The Innovative PR Campaign for MS Office Accounting 2007
Case 07	TetraPak's Packaging Innovations
Case 08	Natureworks: Market Development for Bioplastics
Case 09	Navman: The Resale Price Maintenance Controversy
Case 10	Microsoft's Strategy for Small Businesses (B): Marketing MS Office Live
Case 11	Rolls-Royce: A Manufacturer at Your Service
Case 12	Industrial Designing in India: Waking up to the Global Demand
Case 13	'Cost Erosion' at Tata Motors
Case 14	CONCOR: No More a Monopoly
Case 15	Punj Lloyd: Marching Ahead at Brisk Pace
Case 16	The Gujarat Government: Wooing Investors
Case 17	SAP India Targets Small and Medium Businesses
Case 18	NTPC - Reliance: Conflict over Gas Supply
Case 19	Hanover Messe: An Industrial Trade Fair
Case 20	AMD - Channel Support Strategies
Case 21	Corporate Catering by RKHS in India
Case 22	Technology in Measuring Promotional Performance
Case 23	Metaljunction.com: Redefining E-commerce Business in the Indian Industry